Branding has always been a problem with Microsoft. It’s like they never have meetings over choosing the correct brand name or even did their due diligence before choosing a non-copyrighted name (SkyDrive?). That being said, I was happy to know that Microsoft is rebranding Windows Azure to Microsoft Azure.
The new name will certainly remove any left over confusion around Azure being a cloud service provider instead of a standalone over the shelf OS product that average consumers or enterprises can purchase to run on server hardware.
Microsoft Azure is becoming the one stop shop for all subscription based cloud services. I believe that sooner or later Office 365 will also find a home in Azure just like Visual Studio Online did.
Am I the only one who thinks Microsoft’s Windows division has no vision? We all know the mess they put themselves in when the premature Windows 8 was released. And then Windows RT was a big failure among hardware manufacturers and caused even more confusion among consumers.
Then came Windows 8.1 that did correct many previous flaws but still faces many challenges. And now Microsoft is about to release a “Windows 8.1 Update 1”. Why not call it 8.2 since this is supposed to be a major update? Some may say this is a bigger update than 8.1.
And Windows Phone is in quite of a mess as well. Microsoft bought Nokia’s mobile division and paid them billions of dollars yet also approached other manufacturers and got a deal with four of them to release Windows Phone devices. Why?
So no one is left making Windows RT devices except Microsoft and we haven’t seen efforts from manufacturers other than Nokia (now Microsoft) in the Windows Phone area for years. Is Microsoft planning on releasing their own Windows RT and Windows Phone devices? Why did Microsoft sign a deal with those hardware manufacturers to make Windows Phones if Nokia owns that market right now?
Lots of unanswered questions in regards to both Windows and Windows Phone which only makes developers hesitate even more before thinking of making apps for those platforms. I can’t even imagine what the average consumer is thinking about when looking at Windows tablets or Windows Phones.