I came across this article while surfing and it shared a similar idea that I had in mind for a while (I really should blog about whatever is on my mind before others do). The idea I had is to have the Exchange service added to Hotmail webmail as a service where users can subscribe to. Wouldn’t it be great for users (without a Windows Mobile smartphone) to have their contacts, calendar and email sync wirelessly to their smartphone? I know Nokia had to go through partnerships with Microsoft to add the Exchange service as well as the Windows Live Hotmail service to most of their high end smartphones. And iPhones has an option to add an Exchange email but no Hotmail option (even though Hotmail is the most widely used free webmail worldwide). And it’s not just an advantage to smartphones in general, but to your desktop too since there is numerous email clients that support Exchange.